DirectCUIf the GPU is the heart of a graphics card, then the cooling device would be its lungs. Without it, the graphics card would not be able to "breath" smoothly, causing it to break down or even cause the entire system to fail. For ultimate cooling, ASUS DirectCU thermal technology developed the ideal heat banishing copper in exclusively designed heat pipes for direct and fast heat dissipation.
ASUS DirectCU technologyThick copper heatpipes are accurately positioned in direct contact with the GPU surface so heat is transported and dissipated efficiently to the heatsink - achieving a 20% cooler performance than reference. Since heat is carried away faster, fans can spin at a lower speed thus resulting in quieter performance than reference.Other brands
An extra metal plate is placed between the heatpipes and GPU, slowing down heat transfer to the heatsink. Due to temperature build-up, the fan has to spin faster, leading to louder operating noise.
Super Alloy Power                                        Â

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15% Performance BoostDuring overclocking, the Super Hybrid Engine acts as an intelligent controller to switch between high and low intensity power profiles in real time for 15% performance boost.
2.5X Longer LifespanSuper Alloy Capacitor increases the card’s lifespan to 150,000 hours which is 2.5 times longer than traditional capacitors.
35°C Cooler OperationsSuper Alloy components are reinforced with special alloy formula and manufactured under high temperature and pressure to deliver stable and noise-free operation.